Family Travel People’s Choice Awards revealed

Sydney, Thursday 22 November 2018 – Family Travel today announced the results of its annual awards recognising the best of the best in family travel.

Providing a 100% independent snapshot of the family travel segment, this survey was carried out from April 2018 through to July 2018, and polled a broad cross section of Australians from coast to coast, small families to large, single parents to blended families, and those travelling with special needs considerations.

“These awards enable us to share useful insights to our ever-growing audience of families,” said Janeece Keller, Founder & CEO, Bound Round. “Our consumers can feel confident selecting these destinations, brands and businesses as they have been voted as the best by a large pool of family voters just like them. And our winners can celebrate the fact that the award means their customers genuinely value their brand and this accolade helps set them apart.”

Family Travel People's Choice Awards 2018 websiteWith over 120,600 unique votes case in over 70 categories, consumers submitted a record number of responses rating their travel experiences, providing a clearer picture of the current Australian family travel climate.

The awards were broken down into four distinct categories:

  1. Best of Australia – focused on domestic destinations, attractions and services
  2. Best of International – focused on international destinations, attractions and services
  3. Best Travel Providers – focused on service providers such as tourism operators, airlines etc
  4. Best for families of all shapes and sizes – focused on families of larger or smaller sizes and those with specific requirements
The full list of the 2018 Family Travel Awards recipients are published on the Family Travel website www.familytravel.com.au/awards and are celebrated in the next issue of Family Travel magazine, hitting newsstands on 24 December 2018.

– ENDS –

Notes to media:
Embargo: 5:00am (AEDT), 22 November 2018
Image: attached
Interviews: Founder & CEO, Janeece Keller is available for interview on request and can discuss the results, insights into the findings and what it means for the summer holiday season and beyond into 2019. Please contact ASAP to arrange an interview time if interested.

A Need For Better Family Holiday Planning

We were shocked to see Mastercard’s latest research which found that the vast majority of US adults are stressed out by the time and effort required to plan a family trip! At Bound Round, we’re a big fan of family holidays and always have our next trip half planned and ready to go.

Here are the major findings from the survey:

  • 89 per cent of US adults are stressed out by the time and effort required to plan a family trip.
  • 50 per cent said choosing a destination was a major cause of angst
  • 49 per cent thought developing an itinerary of fun and unique experiences was almost as big an issue
  • 50 per cent of respondents said the wish they could redo a past family holiday
  • 44 per cent of people said finding family friendly accommodation was hassle.
  • The perceived hassle is notably greater among people who do not have vacation plans. For instance, those without a trip in the books are more likely to wish planning a family vacation was simpler (72 per cent versus 66 per cent of those with vacation plans).
  • Women (74 per cent) are more likely than men (67 per cent) to find family vacation planning stressful.

This is such a valuable insight for those of us in the family travel market. Holidaymakers are obviously calling out for tools and content that make planning easier and deliver activities that they know their whole family, including kids, will love.

When you work in an industry that’s dedicated to and passionate about delivering fantastic experiences for people, it’s terrible to think that your visitors are struggling to find you and can’t be confident that you are what they want.

We need to get the fun back into family holidays!!

[Of course, we think that Bound Round is a great way to solve these problems. If you do too, let’s chat!]