Sponsored Content Delivers Results for Family Travel

In 2016, boundround.com ran a competition with partners Club Med and Scoot Airlines. We think it showcases the power of timely, targeted sponsored distributed on Bound Round’s managed platforms (such as familytravel.com.au or mydiscoveries.com.au) can reach, engage and sell to Australian families.

What were the objectives?

To drive awareness of boundround.com (now familytravel.com.au) and deliver brand exposure to Club Med and Scoot among Australian families. We targeted families with children between 5-18 years old who have an interest in travel and holidays.

What did we offer?

A competition to win a packaged Club Med all inclusive 7-night holiday at Bintan Island, with return flights from Scoot, for 2 adults and 2 children.

How did we promote it?

We delivered the campaign through a dedicated competition website, an eDM program to the Bound Round database, a comprehensive Facebook strategy targeting our family audience, and additional digital advertising to amplify the message.

What were the results?

  • Brand exposure to an audience of over 135,000 contacts
  • Engagement levels that exceeded industry benchmarks across all our campaign assets
  • Over 4,500 unique competition page views
  • Over 2,600 competition entries

And the real kicker…

  • 76 additional nights booked in one week!

This campaign shows the power of connecting your brand with our audience.  Contact us to see how you can connect with the home of family travel.



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