One of Bound Round’s mantras is that by embedding our videos on your website, you will improve your SEO results.
Here is a great article by Shawn Formo that explains this really well – Four Key Video SEO metrics.
Basically, Google’s search algorithm ranks the use of video extremely highly. So a website that holds a lot of video content will perform better in a Google search than a website that just relies on text and photos. That means your website is more likely to appear higher on the results page if it hosts videos on it.
Secondly, people will click on videos. So if your website comes back from their search and it has video, they are more likely to click on it than on a website without video. Video also grabs and holds their attention – they’re more likely to have a look around at the rest of your great content once they’ve watched your video.
Finally, videos generate links because if people like your video they will link to it from social media or their own websites. And links are used by the Google to help rank your site. It’s a bit of a vicious cycle.
So there you are, not-too-technical reasons why video is great for SEO. And if it’s great for SEO, then it’s a great tool for bringing your business to the attention of more potential holiday-makers.
Here’s the link to the full article again, where each of these ideas is explained in more detail.