SYDNEY, 20 November 2018 – The number one editorial family travel platform in APAC, Family Travel, today reveals it’s website redesign, putting user experience front and centre.
Since the original launch in 2015, the Family Travel website has evolved from kids-only to whole family focused. Today the website includes high quality, focused content directed by Family Travel’s (ex-AAP) digital editor Alison Godfrey, and curated family-only hot travel deals. Family Travel is the obvious choice for parents, grandparents, aunts and uncles, carers and friends to find the best holidays and things to do with the kids in their lives.
“Quality, meaningful and useful content is what the Family Travel audience craves,” said Bound Round CEO, Janeece Keller. “In today’s hectic family life, time is a precious commodity. Our audience are actively searching for a specific type and depth of content and need access to it quickly and efficiently. The refresh of the website brings our breadth of content and products to the fore and puts what our audience wants and needs within easy reach.”
Family Travel has undergone numerous changes in the past 12 months from a rebrand in December 2018 (from Bound Round to Family Travel) through to this most recent unveiling of its website that delivers key functionality to better service the site’s rapidly growing audience.
New features of Family Travel include a modernised design with improved search, filtering and smoother navigation to improve consumer experience and offer enhanced commercial opportunities for branded content and holiday product offerings.
– ENDS –