CEO Janeece started Bound Round as a kids travel app in 2012 to give kids a voice in family travel planning. Since then Bound Round has evolved to become the parent company of the largest, integrated, editorial family travel brand in Asia Pacific, Family Travel. Leveraging over 18-years experience in marketing and business transformation roles in multinationals, Janeece has transformed Bound Round into a multi-platform media and consumer engagement business that offers brand marketing, video production, and consulting services to the travel and tourism industry. Janeece has lived and worked in Australia, Europe and Africa and is a very proud aunty.
Head of MyDiscoveries + Product Contracting Elina is a travel & tourism professional with over 12 years experience in product, sales & marketing management. She thrives on creating and defining unique travel products then marketing them to drive commercial outcomes for all stakeholders. At Bound Round Elina is responsible for managing MyDiscoveries a travel platform for the over 50s, owned by one of our clients. She is also kept busy, leading our product team to source and promote outstanding holiday packages across our owned and partner channels. Elina has lived and worked in Tahiti, Australia and New Zealand and speaks fluent French.
Head of Online, Marketing & Communications Natasha has over 15 years experience developing and executing strategic communications plans for some of the world’s largest brands. She loves to travel and has visited every inhabited continent. Tash is passionate about inspiring families to explore the world around them. Whether it’s the park down the road, a road trip somewhere new or a bucket list international escapade, it’s all about families creating memories together.
Head of Engineering Donovan leads Bound Round’s software development efforts, empowering developer teams and guiding the agile software development process. Before joining Bound Round, Donovan led the marketing efforts for KZG, a boutique golf equipment manufacturer. He has also worked as a music composer and producer, having worked with clients such as Warner Bros., Sony, Nickelodeon, Fox Searchlight and Columbia Pictures. Donovan is passionate about software engineering and his favorite things about the job are solving hard problems and working with other departments to understand and deliver business requirements. He is an American father of 2 now living in Newcastle.
Head of Family Travel Magazine & Partnerships + Executive Editor Elisa Elwin previously owned, published and wrote for Australia’s most popular family travel magazine and digital platform, Out & About with Kids. As a result of the 2018 merger between Out & About with Kids and Family Travel, Elisa has been appointed as the Head of Family Travel Magazine and Partnerships, and Executive Editor at Bound Round. Elisa brings a wealth of experience and leadership in creating successful travel brand and family market partnerships and custom publishing opportunities to Bound Round. She will continue to build and strengthen relationships with key travel and tourism partners. Elisa was born in the USA, lives in Sydney is a mum of two adult children.
Editor – Family Travel Tatyana Leonov is a passionate editor and writer, with a wealth of experience working across various media channels from the editor’s seat. She now brings this expertise to Bound Round, where she has been appointed as editor for the launch of the Family Travel magazine. Her appetite for the unknown has seen her explore more than 50 countries… and if she’s not already on the road, she’s planning her next adventure. These days, the packing is a little different, with nappies and toys taking up valuable hand luggage space. Travelling with the family may have changed the pace a little, but she wouldn’t have it any other way.
Issue #56 of Out & About With Kids is now available. Grab a copy in newsagents around Australia or read the digital version here.
According to My Travel Research co-founder Carolyn Childs, travel marketers need to rethink how they target families and women.
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