The Importance of Video to Travel Marketing

A picture might be worth a thousand words, but when it comes to travel marketing, video is the new game changer.

According to this report by eMarketer (The U.S. Travel Industry 2014: Digital Ad Spending Forecast and Trends), branded video content is the most popular type of travel-related video for US travellers. A survey of almost 2,500 business and leisure travellers revealed branded videos were watched more than videos and trip reviews produced by experts, regular travellers, and even friends and family.

Video transports viewers to another place, making it the perfect medium to showcase destinations, experiences and travel products and services. In fact, research shows that 60 per cent of customers prefer websites that feature video, and are up to 70 per cent more likely to book activities, hotels, packages and attractions shown in a video experience.

Video is a rich, engaging format with the power to cut through and create an emotional connection with the viewer. That’s why digital video will account for up to 30 per cent of marketers’ total digital budgets by the end of 2014 (check out the full report here).

But in the rush to capitalise on this trend, travel businesses need to make sure they stand out for the right reasons. That’s why it makes sense to partner with producers who have the skills and experience to produce compelling content for your target audience.

Bound Round is unique: we’re the only travel app producing video content by kids, for kids. Partnering with us will help you to produce high quality, exclusive video content to engage directly with kids before, during and after their visit to your attraction and harness pester power to get more kids coming to your attraction.

What’s more, by appearing on Bound Round’s platform, you can become a known kids’ brand through recommendation (by kids) and your attraction is associated with a brand that 8-12 year old kids know, love and talk about.